💷 The ultimate London guide

An endorphin hit of info curated by Jon Kallus

🔼 Berkshire Hathaway. Warren Buffet’s firm surpassesed US$1t in market value. It’s the first non-tech firm to do so »»

🔽 Europe’s teaching ranks. At least 24 EU countries struggle with teacher shortages. Here's why »»

💬 “I felt so buoyed after our last call.” Founders call fv/’s LinkedIn ghostwriting system therapeutic. Book a brainstorm to learn why »»

🛫 The ultimate London guide, according to Condé Nast Traveller »»

👗 Bold, gold jewelry is back »»

🤖 The secret to creating the next billion-dollar AI startup »»

A lot of people dismiss “personal brands”. They don’t get it.

Despite the name, building a “personal brand” isn't purely about individual gain

When done well, a strong personal or “founder brand” can boost an entire company

The logic is as simple as it is profound:

Founders/senior execs posting serious knowledge in an engaging way attract attention

Good personal content has a halo effect on that person’s company, helping pique the interest of top talent, investors, and clients that may not have otherwise known about this firm

This creates a flywheel: strong personal brands help grow businesses which, in turn, further strengthens the personal brand

What’s good for the person is good for the company

Seen this way, it’s not selfish to self promote

It actually might be selfish not to

Maybe we can help you start »»

Klarna’s ditching thousands of workers for AI in bid to cut costs ahead of an IPO in 2025 »»

Google’s using AI to moderate staff meetings. Employees say it asks softball questions »»

Why your TikTok FYP is full of teleshopping »»

Gary Vee on how to “day trade” attention »»

Five years after leaving NBC, Megyn Kelly’s YouTube viewership is eclipsing that of some mainstream news outlets »»

Try these three new Instagram features right now »»

A new docuseries from Netflix called Starting 5 is taking viewers behind the scenes with five of the best players in the NBA »»

Apple’s iPhone 16 launch event is set for September »»

A new app called 10xlaunch promises you the names, emails, and LinkedIn profiles of your anonymous website visitors automatically as soon as they land on your website by just adding a one-line script to your website »»

Peloton’s former billionaire CEO says he’s lost all his money and had to sell his possessions »»

The key to dressing like you're rich is avoiding logos and investing in a nice bag »»

Hyundai will actually build the retrofuturistic N Vision 74 concept »»

Nokia’s owner is launching a no internet Barbie phone for US$130 »»

Finally: All the questions you’re too afraid to ask at the wine bar, answered »»

“Thanks so much - I've had a first read and it's excellent. I'd love to go through it with you in more detail next week.” 

👋 I’m Jon. Thanks for being one of thousands of subscribers here for my mix of brand, tech, travel, luxury, and culture news. I love researching and writing this email and hope you enjoy reading it.

In my day job as a copywriter, creative director, and agency founder, I help B2B businesses create high quality content.

We don’t use templated decks based on tired frameworks, like some consultancies do. Instead, we deliver custom, detailed (and really enjoyable to read!) strategic and creative docs of about 5 to 25 pages. They get to the heart of your brand’s issues, analyze any data you’ve given us, and offer clear, actionable advice and language you can use right away.

We love writing them and our clients love reading them. (See feedback above.)

If your brand wants a clearer, louder voice, book a chat. fv/ can help you with LinkedIn, content marketing, audience segmentation, or messaging —in a fun, engaging way. Get a brainstorm in the calendar today »»