👟 Loro Piana's New Balance

An endorphin hit of info curated by Jon Kallus

🔼 Peloton. They’re going to collect a US$95 “account activation fee” from new subscribers that are coming to the platform with used bikes they’ve bought elsewhere »» It’s part of a turnaround plan that the market loves »»

🔽 The Mercedes-Benz S Class. Demand for the iconic sedan has dropped dramatically »» 

💬 “ I just wanted to share that I felt so buoyed after our last call.” The founders that we write LinkedIn posts for, call our system therapeutic. Book a brainstorm with me about fv/’s ghostwriting service to find out why »»

🛫 The 10 best ‘workcation’ cities in the world for hybrid workers »»

👗 Loro Piana's US$1,000 New Balance 990v6 drops next month »» And: JNCO jeans are back »»

🤖 Selling AI models is turning into a zero-margin business »»

Building a personal brand is smart if you're crushing it at work.

And if you're not loving your job?

STILL post.

Why?

LinkedIn's evolving, from a connection tool to a discovery engine. And we humans are hard wired to like interesting things.

So, post about what you're into: urban planning, Birkin economics, cinematography, whatever.

Who cares what someone you worked with 12 years ago will think?

Your enthusiasm and knowledge will shine through.

And your next opportunity might come from it.

Book a brainstorm to hear how we can help you »»

A new app called Hexus promises to let you effortlessly create interactive product demos, videos, step-by-step guides, and more in minutes »»

Take a peek at Chick-fil-A’s new elevated drive-thru prototype, a half hour south of metro Atlanta on I-75 »»

Also: the fast food chicken chain is launching a streaming service »»

Meanwhile: London’s best burgers »»

A new app called Shred offers elite personal training in your pocket »»

The host of the popular podcast ‘Call her Daddy,’ Alex Cooper, signed a US$125m deal with satellite radio company SiriusXM »»

Peek inside Karl Lagerfeld’s extraordinary Paris library and bookshop »»

The world’s second-largest diamond was just discovered in Botswana »»

America’s second best beach is in… the Hamptons »»

AI sales rep startups are booming. Why are VCs wary? »»

Also: The biggest US firms are worried about AI »»

And: Creatopy, which automates ad creation using AI, raised a US$10m Series A »»

Elon Musk was just forced to reveal who really owns X. Here’s the list »»

Hungarian ultra low cost airline Wizz Air just announced an “all you can fly” offer for £534 per year. The splashy move has provoked skepticism among analysts »»

Marriott International has signed a long-term licensing agreement with apartment-style accommodation provider Sonder, which will see the creation of a new Sonder by Marriott Bonvoy collection »»

Finally: How Raygun earned her spot — fair and square — as an Olympics breaker »»

“Thanks so much - I've had a first read and it's excellent. I'd love to go through it with you in more detail next week.” 

👋 I’m Jon. Thank you for reading, and for being one of the thousands of subscribers all over the world here for the intersection of brand, tech, travel, luxury, and culture. I love researching and writing about what marketers can take away from all that —and hope you enjoy reading about it.

In my day job as a copywriter, creative director and agency founder, I help B2B businesses create high quality content and strategies.

We don’t do decks based on existing frameworks like some consultancies and agencies. Instead, we deliver detailed (and enjoyable to read) documents of about 5 to 25 pages that get to the heart of your brand’s issues, analyze any data you’ve given us, and offer clear and actionable advice that you can use to move forward, right away. We love writing them and our clients love reading them. (See feedback above.)

If your brand has something to say, but you don’t quite know the best way to say it, let’s talk. My partners and I can help you with LinkedIn, content marketing, audience segmentation, or overall brand messaging, in a fun, responsive, engaging way. Book a brainstorm with me today »»