šŸ™€ AI PLOT TWIST

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Weather presenters are becoming TikTok famous for putting song lyrics into their live broadcasts. Theyā€™re also showing us the future of entertainment

Weather reporters have gained huge TikTok followings by taking viewers requests to insert random phrases into their broadcasts (@weatheradam, @officialnickkosir / TikTok / Insider)

ā€œTHE WEATHER IS fairly quietā€ most of the time.

ā€” Thatā€™s a quote from Nick Kosir, a 39 year old television weather presenter on the local news in New York City.

ā€” Fortunately, somethingā€™s been spicing up his broadcasts lately.

ā€” Nickā€™s one of several American weather presenters whoā€™ve rocketed to TikTok fame for answering fan requests to insert song lyrics or absurd phrases into his live TV weather reports.

ā€” Today, he has over 6m followers on the app.

THIS IS AN example of social media at its best.

ā€” Letā€™s take a sec to unpack why.

ā€” Hereā€™s Nick: "A lot of people say my videos helped them through a hard time or a bad day, but it's also the reverse. It kind of gave me something to look forward to every day."

ā€” These broadcasts make both the viewers, and the star, feel good with a bit of harmless, creative, nostalgia-fueled fun.

ā€” But zoom out: isnā€™t it also amazing that itā€™s basically become completely normal to engage with make requests of television personalities on social media, and have them comply?

ā€” Despite the juvenile nature of some of the suggested phrases, the fact that this weather report thing is even happening actually suggests that social media has reached a certain kind of maturity.

ā€” Hear me out.

IN CASE YOU havenā€™t noticed, the world is changingā€” rapidly.

ā€” Several months ago, I wrote about how online standards and mores are crossing over into the irl world.

ā€” Among several high profile, unusual manifestations of this phenomenon: Harry Styles getting hit in the eye with a Skittle during a live performance. The candy was thrown by someone filming the entire interaction for their social media.

ā€” The absurd situation reached further heights when the official Skittles Twitter account was forced to comment.

ā€” The ubiquity of social media has melded the online and offline worlds, as evidenced by people throwing things at performers in order to create a memorable Story, or DM-ing weather presenters to get a song lyric inserted into that nightā€™s broadcast.

ā€” Hold that thought.

YOU MAY HAVE heard of this tech called ChatGPT.

ā€” Though generative AI has been around for years, ChatGPTā€™s minimal design/simple text interface, not to mention its high fidelity conversational answers, have been a step change.

ā€” And people like it. ChatGPT is thought to be, by far, the quickest-embraced tech of all time.

ā€” What a time to be alive, amirite?

ITā€™S ONLY A matter of time before most of our content will be created by amateurs or AI (or amateurs using AI).

ā€” I donā€™t think thatā€™s a good thing, I think itā€™s a great thing.

ā€” Donā€™t get me wrong: I love professional, high quality shows, films, music, long form journalism, and more.

ā€” BUT. I also really love the idea that AI and social media will combine to free (some) people from the need to work jobs theyā€™re not fulfilled by, by (a) making it way easier for them to express their creative impulses, and (b) by making it easier for a critical mass of people to discover that output,Ā so that creators can monetize their output.

PART (B) IS key.

ā€” This revolution needs both AI and social media.

ā€” Creating your own AI-generated comic book, musical, novel, animated film, or whatever, doesnā€™t go anywhere without discovery engines like TikTok.

GENERATIVE AI AND social media have been slowly maturing for over a decade.

ā€” The fact that these two technologies are reaching their prime at the same time is a massive stroke of good fortune for all of us, despite the bubbling panic everywhere.

ā€” Itā€™s obvious that AI will end some jobs, and fundamentally change others.

BUT. THEREā€™S A plot twist coming.Ā 

ā€” Itā€™s a twist that Iā€™ve been writing about for months now, and every new AI innovation that gets released just makes it more and more clear (to me, at least):

ā€” Generative AI tools like ChatGPT, Midjourney, and the like are going to create more income streams than they cut off.

ā€” Adding generative AIā€™s creation capability to social mediaā€™s attention and discovery abilities is going to open up infinite potential revenue opportunities for any human being with an interest in something ā€”anythingā€” and the creative impulse to share it.

ā€” Once more for those in the back: when coupled with the amazing discovery and attention power of social media, generative AI tools are going to create more income streams than they cut off.

ā€” People just need to make the first move.

Written by Jon Kallus. Any feedback? Simply reply.

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